Lululemon’s “manifesto” patchwork is arguably the brand’s most recognizable visual element that has taken on many forms since it was introduced over 25 years ago. We delivered on the brand’s ask to evolve the language and style of this iconic tapestry, while crafting a system that is still recognizable, easily repeatable, and modular.

CLIENT: LululemonAGENCY: SuperMoreBetter
COPY DIRECTOR: Internal Lululemon TeamSENIOR ART DIRECTOR (including original illustrations): Jess Raddatz (RADHOT WORLD)



























Lululemon’s “manifesto” patchwork is arguably the brand’s most recognizable visual element that has taken on many forms since it was introduced over 25 years ago. We delivered on the brand’s ask to evolve the language and style of this iconic tapestry, while crafting a system that is still recognizable, easily repeatable, and modular.
CLIENT: LululemonAGENCY: SuperMoreBetter
COPY DIRECTOR: Internal Lululemon TeamSENIOR ART DIRECTOR (including original illustrations): Jess Raddatz (RADHOT WORLD)

























